List of Services

Contact me with your project ideas for specific pricing information.

 

Homepage website content: SEO + Sales-Conversion copy

Set the stage for a great website experience that prompts conversions which lead to sales. Price listed at starting project rate. Contact us for pricing.


Key mESSAGE COPY PLATFORM

Get top results from all channels with a "master messaging roadmap."


tELE-sEMINAR/ wEBINAR sCRIPT

Ensure a smooth, successful presentation with a great script and slides. 


CATEGORY PAGE UPDATE: SEO + SALES-CONVERSION COPY

Rewrite the main website pages, such as About, Services, Subscribe, etc.


PRODUCT PAGE UPDATE: SEO + SALES-CONVERSION COPY

Generate more traffic and sales for each specific product or service.


NEW PAGE CREATION: SEO + SALES CONVERSION COPY

Use professional, compelling copy for all new products and services on every page of your site. 


FAQ’S

Answer common questions asked by customers (also great for SEO). 


BANNER AD OR TEXT AD

Drive the most visitors to specific discounts or other promotion pages. Minimum of 4 Ads per project. 


ONLINE SALES/LANDING PAGE FOR SINGLE PROMOTION

Generate leads and sales with professional, conversion-focused copy. 


MICROSITE

Boost sales on a super-specific website containing 2- 5 pages. 


ARTICLE

Keep visitors coming back and support SEO strength with fresh copy. 


“HOW-TO” GUIDE OR TOUR

Provide helpful guides explaining how a product, service, or site works. 


Press Release

Get attention from the media and drive additional site visits. 


Blog Post

Single, topic-specific blog posts written for readers and SEO. Minimum of 3 posts per project. 


Podcast Script

Make the most of the medium with captivating scripts and copywriting.


Blog Editorial Calendar and Post Series

Continuously generate new traffic with ongoing, strategic, posts. Minimum of 3-posts per series for each project and each post will be priced individually.


Case Study

Offer problem-solution-outcome stories featuring a product or service. 


E-book

Provide highly useful information to customers via electronic guides. 


Testimonial

Generate strong, "real-world" credibility for products or services. 


Autoresponder Emails (Follow-Up Series)

Deepen customer relationships and/or drive follow-up purchases. Each email is priced individually and a requires minimum of 4 emails per project. 


Stand-Alone Email

Reach out and grow sales with special promotions, invitations, and more. 


E-Newsletter/E-Zine

DescriptionMaintain customer loyalty with regular issues filled with tips and offers. 


Complete Website Redesign w/Copywriter Overseeing Content Flow

Ensure excellent usability, SEO, and messages in a website re-design. (Separate from page writing.)


In-person training for staff writers

Coach the team on the best copy/SEO practices one-on-one. 

*Priced as a single day rate. Additional costs for travel & lodging will be calculated on an individual basis. 


Presenting to Other Company Employees

Make sure they understand how to add customer-friendly copywriting. 

*Priced as a single day rate. Additional costs for travel & lodging will be calculated on an individual basis. 


Survey Wording

Get the most useful feedback from your customers through great questions. 


Competitive Analysis - More In-Depth

Set the company apart from competitors with a detailed copy review. 


Social media setup

Create an inviting page with robust ABOUT content, etc. Priced individually per network. 


Social media Ad campaign

Attract Likes, Shares, and conversions with super-targeted social ads. 


company description: Google+, Other Review Sites, Directories

Make sure customers choose you in Google+, Yelp, Angie's List, and more. 


direct mail: simple sales letter with order form

Generate immediate sales/revenue from a powerful letter. 


direct mail: financial, health, or info-marketing publishers

Generated thousands of subscriptions through extensive sales packages. 

*Specific pricing does not include royalties. 


direct mail: renewal series

Retain or upgrade subscribers, members, or product buyers. Priced per individual letter.


Direct mail: postcard or double postcard

Stay in the "keep" pile of mail and prompt action. 


Brochure (3-Panel)

Succinctly and clearly explain how a product/service benefits prospects. Priced per page. 


Brochure (4-Panel or Larger)

Expand the power of charts, tables, and other information to convert. Priced per page.


Sell Sheet

Give sales reps excellent product detailers to use with prospects. 


Print Ad

Captivate buyers with a strong ad. Available in quarter-page up to a full-page. Prices for each size differs.


Advertorial

Position a product/service as THE solution via a magazine-style article. 


Trade Show Materials

Grab attention at busy shows with bold, customer-focused materials. 


Radio Commercial

Stand out with a clever concept and copy for a 30 or 60-second spot. 


Radio Direct-Response Commercial

Generate orders with an appealing direct-sale spot. 


tv commercial

Make a big impression with a strong 30 or 60-second spot. 


Store Sign

Add excitement to signs about special sale offers, trial offers, etc. 


Poster

Make the most of an arresting image and short, powerful message. 


Annual Report

Make sure the Company Overview is uniquely appealing to investors.


Conducting Customer Interviews

Collect the best possible information from customers for better copy.


Event materials

Make an impression at sales meetings, awards banquets, etc.


Speech Writing

Get a standing ovation at business gatherings, fundraising dinners, and more.


How-To-Guide (Such as Buying Guide) or “Tips” Booklet

Hand out helpful printed guides and booklets to customers. 


Corporate History Compilation

Present company history in its best light in a book, brochure, video, etc. 


Product program naming

Develop a pipeline of excellent product names ideas and taglines. 


employees/ human resource materials

Explain employee benefits info/guidelines to workers at all levels.


Welcome Packet

Help members/subscribers understand all the benefits and how-to's. 


Copy Critique

Strengthen results with a professional review and recommendations. 


Collateral Audit

Review company materials (all channels) to drive consistent results.


Marketing Strategy, Planning, and Consulting

Improve outcomes with a fresh look at various marketing approaches. 


Copywriting Half-Day Rate

Coverage for copywriting services is four hours of half-day services. Availability for preferred dates is not guaranteed and booked days are subject to rescheduling. 


Copywriting Full-Day Rate

Coverage for copywriting services is eight hours of half-day services. Availability for preferred dates is not guaranteed and booked days are subject to rescheduling.